Christopher Bean Coffee Doubles Distribution Area with Nations #1 Grocer, Kroger

DAYTONA BEACH, FL (PRWEB) April 30, 2004

Floridas fastest growing coffee roaster has been selected to be the only new gourmet coffee in 3 of Krogers divisions from over 15 other coffee companies making presentations at Krogers new product review this past March.

Specialty Coffee Association of America Appoints Cafemakers' Andrew Hetzel to Training Committee

Kamuela, HI (PRWEB) July 24, 2006

Andrew Hetzel, president of leading coffee consultancy Cafemakers, LLC, has been selected by the Specialty Coffee Association of America (SCAA) to join its expert committee specializing in coffee training and education.

Im pleased to have this opportunity to serve the membership of the Specialty Coffee Association of America, comments Mr. Hetzel. Through this position, I look forward to helping define coffee training curriculum and educational events that will benefit the association in pursuit of our common goal: improving the quality of Americas specialty coffee.

About the SCAA

Based in Long Beach, California, the Specialty Coffee...

Christopher Bean Coffee will roll out in Kroger Stores located in TN, VA, W VA, MS, AR, and NC this summer with 4 ground varieties including Colombian, House Blend, Jamaican Blue Mountain Blend and Tiramisu Flavored Coffee.

Christopher Bean Coffee has hand-roasted unique blends and flavors for discriminating coffee drinkers since 1998. The coffee is served at upscale restaurants and resorts throughout the Southeast and is also available in over 800 Publix grocery locations, Marshall Fields department stores, select Wal-Mart Super Centers and on the web at http://www.christopherbean.com

The Discriminating Shopper

Shopping nowadays is by any means just like a walk in the park. For some people, especially women, shopping is like a stress busting activity that provides therapeutic relief after a hard day's work. Women, when confronting stressful situations, tend to roam around the poshest mall and swipe credits cards in order to get relief. However, without them knowing, waiting beyond the next turn are piling credit card bills that can also yield more stress than ever imagined.

The discriminating shopper is neither moved by want nor by impulse. She's the one who shops out of need more than out of...

The addition of the 3 divisions of Kroger brings our total retail distribution network to over 1200 stores in 14 states, and we have accomplished most of this growth in less than 2 years said CEO Chris Brown. Mark Geallis Director of Sales and Marketing added Our quality and packaging set us apart from the crowd and the Kroger partnership will continue to fuel our growth by giving us the number one selling coffee variety in the world (Colombian) in the largest Grocery Chain in the United States.

Karen Jones, a food broker in Cincinnati with Crossmark Marketing who worked closely with Brown and Geallis on the presentation and negotiations summed up the impact of the Kroger deal best as she informed Christopher Bean that they were being added to the specialty coffee segment of Kroger when she said This Is Huge

About Christopher Bean Coffee Company

Headquartered in Daytona Beach Florida with 10 employees, Christopher Bean Coffee Company is the fastest growing gourmet coffee roaster in the Southeast. The company was founded in 1996 by owner Christopher W. Brown. In 1998, the company began roasting gourmet coffee for hotels, offices and restaurants. In 2002, Publix authorized Christopher Bean Coffee as a warehouse item in all divisions. (800 stores) and the company began sales in 4 test market super centers with Wal-Mart. Last year the company expanded mail order capabilities to include the convenience of online shopping.

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