Stop! Before you open your coffee shop ask yourself one question:
What's the one thing that will make your shop a money spinner?
Malden, MA (PRWEB) October 14, 2011
New England Coffee announces their new partnership with BJs Wholesale Club. This partnership will provide consumers throughout New England with the opportunity of purchasing New England Coffees limited edition Holiday Gift Pack. The Holiday Gift Pack features (1) 12 oz. bag of New England Breakfast Blend coffee and (2) 11 oz. bags of Pumpkin Spice flavored coffees:
- New England Breakfast Blend is made from the finest beans from Central and South America in a hearty, medium-roasted wake-me-up blend.
- Pumpkin Spice features our Breakfast Blend enhanced with sweet pumpkin flavor, sprinkled with...
The answer is very simple - location, location, location. But many 00004000 people overlook this starting point. They look for a shop that will cost them the least rent and tell themselves that their shop will be run so well that people will flock to it. But remember, consumers are fickle! And lazy! If your shop is not in the right place, whatever you do and whatever you offer, your business will be limited by its location.
So, don't commit yourself to any premises until you know how many people will pass by your shop each day. You will be investing a huge amount of your time and money into your new business and you really won't want it to fail. Put aside as much time as possible to find the best position for your shop. Take a clipboard and stand outside a popular coffee shop - count how many people walk past the shop and how many stop for a coffee. Do this at different times of the day, and different days of the week. Take a note of the nearby shops that are attracting shoppers - you need your coffee shop to be convenient for people who "shop til they drop" and then need refreshment.
MUMBAI (Reuters) - Starbucks Corp is finalizing an equity joint venture with India's Tata Coffee Ltd for opening coffee shops in Asia's third-largest economy, the Times of India reported on Monday.
Seattle-based Starbucks had held talks with other potential partners in India including fast food chain operator Jubilant Foodworks before settling down with Tata Coffee, the newspaper said, citing sources with direct knowledge.
Tata Coffee's managing director, Hameed Huq, could not be reached by Reuters at his office in Bangalore, and Starbucks did not immediately respond to a mail seeking comment on the report.
Starbucks had signed a pact with...
The crucial matter of finding the best location for your shop is covered in depth in Chapter 1 of How to Set Up a Coffee Shop.
