Coffee Wholesale

Many people have no idea how much goes into the coffee roasting process. It starts with the soil and ends with a complex roasting process. If you are looking for wholesale coffee please don't simply go with the first wholesale roaster you come across. And yes, you should deal directly with a roaster and not a distributor. If you buy coffee wholesale directly from the roaster you have a much better chance of receiving fresh beans (this is not always the case.) Distributors are notorious for not rotating stock and providing inferior products.

If you are a coffee fanatic then your hunt for wholesale coffee should be a lot easier, but if you wouldn't know Folgers from Jamaica Blue Mountain you might be lost.

Please don't let my elementary introduction to coffee offend you if you're a coffee guru. There will be useful information for you further down. For the coffee new comer I hope that the following information will be useful.

If you're looking for gourmet wholesale coffee then you should avoid Robusta coffee. Robusta is a low growing coffee that doesn't provide very good tasting coffee. Coffee is so dynamic that everything from the species of coffee down to the soil is grown in will affect the flavor. Then it will be further changed by the roasting process. You've probably heard of gourmet coffee, but what does that mean? Different coffee growing regions have different definitions of quality. Coffee can be classified by bean size and elevation grown. It is a complex system that does vary a lot from region to region. The point I am making is that when shopping for wholesale coffee it is crucial to find a roaster that knows about specialty grade coffee and more importantly, how to roast it.

Besides the quality of the coffee there are many other factors to think about when shopping around for your coffee supplier. There are environmental and social aspects to growing coffee (and other crops.) Personally, I believe in sustainable organic farming practices and fairly traded products. Thanks to increased consumer awareness and demand, there are many fine coffee roasters that specialize in certified organic and Fair Trade coffees. Even if you don't care about how the coffee is grown, or if the farmers received a fair wage, your customers do. If you can find wholesale coffee that has the added bonus of being certified organic and Fair Trade you may attract more customers in the long run. So, I would seriously encourage you to source your wholesale coffee from an ethical coffee roaster that is socially minded. It is good if you can find a roaster that specializes in certified organic and Fair Trade coffee.

Everyone loves fresh coffee. This is one of the most important things to think about when looking for a wholesale coffee supplier. Some coffee roasters will simply stock up on roasted coffee, so the freshness may not be there. Find out if the roaster you're considering will fresh roast your coffee for you after the order is placed.

How will you be selling your coffee? Do you plan to just serve prepared coffee, or have you considered pre packaged coffee as well? It doesn't just stop there. You can find roasters that will provide you with a custom label option so you can promote your brand and business image.

In closing I suggest you spend time speaking with your wholesale coffee provider. If they are effective at communication then you will have a much easier time getting what you want. If they don't have time to speak with you then you are wasting your time and should find a different wholesale coffee roaster.