The Philippines (PRWEB) April 12, 2010
Nestl Philippines, Inc. makes a breakthrough innovation in the manufacture of coffee in the country with NESCAF Classic First Pick, a limited edition coffee made from coffee beans carefully delivered from the best coffee farmers. Jolan Lamoste tells us how he and his proud parents are known for giving only their best harvest of coffee cherries and coffee beans for NESCAF First Pick.
Coffee farmer Jolan Lamoste painstakingly sorts sacks of first pick green coffee beans (GCB) for defects before selling them to Nestl, the makers of NESCAF. Lamoste has a good reputation to protect his father was a longtime supplier of Nestl. He not only inherited his parents' livelihood but also their sense of pride in delivering the best produce their lands can yield.
The word we use today to describe the popular black beverage, coffee, was once used to describe wine. Indeed, this drink was often interchanged with wine and sometimes used instead of wine in the religious ceremonies of the Mohammedans, because it had the result of keeping believers awake during the long night of prayers.
That's just one of many, many more amazing coffee facts.
All over the world, people drink coffee, but depending on which country you come from you may drink your coffee a little different. For example, in Italy, Italians drink coffee fast and they sweeten it with sugar. The...
Lamoste, who hails from Laac, Compostela Valley, inherited the coffee growing business from his parents, Maximo and Gina. His parents, in fact, were given the honor of becoming ceremonial coffee farmer ambassadors in 2006, when the Nestl Satellite Buying Station in Davao City celebrated its 20th anniversary.
After 20 years of coffee farming and trading, Lamoste knows there is no shortcut to good, quality coffee. He always resists the temptation to quickly sell his dried and dehulled first harvest coffee to Nestl Satellite Buying Station in San Francisco, Agusan del Sur.
This is why Jolan never fails to sort out all substandard coffee beans from his even if it means more hard work and a longer waiting time before he could get the income from his harvest.
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"Nestl Buying Stations have very high standards that are strictly implemented. My parents never dared sell substandard coffee beans and I dont either," says Lamoste.
Lamoste is helped in the sorting process by no less than by his mother Gina. Through a homemade plastic screen-and-wood frame contraption, they filter out the small, broken and immature beans out of the good ones. Their experienced hands also pick out the rest of the debris pebbles, corns, rice, etc.
After 20 years of coffee farming and trading, Lamoste knows there is no shortcut to good, quality coffee. "Selling only the best coffee beans not only assures that only good coffee will be brewed and consumed, it also preserves my parents legacy and reputation," he explains.
Doylestown, PA (PRWEB) March 06, 2012
Superior Woodcraft, Inc., a premier-quality custom cabinetmaker, joined forces with the Doylestown Business and Community Alliance (DBCA), to promote a Locavore Buy-Local Event held on February 23rd. Nearly 500 area business professionals, small business owners, politicians and entrepreneurs gathered at Superior Woodcrafts showroom in Doylestown, PA to network, sample, celebrate and support locally grown and made products.
A variety of delicious, specially prepared gourmet foods, beverages and delicacies were sampled as attendees networked across Superior Woodcrafts expansive and immaculate woodworking shop. The evening was a fantastic community-wide affair, said Patrick Kennedy, VP...
Help Jolan Lamoste and other Filipino farmers harvest their future by bringing home a jar of the 2010 Special Limited Edition NESCAF Classic First Pick.
Look for the unique code at the back of the jar and log on to "http://www.nescafe.com.ph/firstpick" Key-in the code to learn more about the journey of your coffee and to adopt a coffee seedling that will benefit a local coffee farming community. To know more about NESCAF Classic First Pick, call the Nestl Care Hotline 898-0061.
