Iconic Southern California-based specialty coffee and tea retailer brings its handcrafted blends to over 60 QFC grocery locations in Washington.
Los Angeles, CA (PRWEB) October 12, 2011
Seattle coffee enthusiasts welcome a new bean to town –The Coffee Bean & Tea Leaf. Based in Southern California, and known for premium coffees and teas carefully nurtured from seed to cup, the specialty coffee and tea retailer will now offer a variety of coffee, including whole bean and ground, plus bulk whole bean, at Quality Food Centers (QFC) throughout Washington. Using only the top 1% of Arabica beans sourced from the finest small coffee farms and artisan estates around the world, these featured blends will be available in 68 QFC locations, making it easy for Washington coffee enthusiasts to enjoy a cup of the expertly roasted smooth flavor The Coffee Bean & Tea Leaf is known for.
“We are excited to work with Quality Food Centers to help us expand our brand to the Washington market,” said Mel Elias, President and CEO of The Coffee Bean & Tea Leaf. “Washington coffee drinkers have discriminating taste and we believe they will appreciate the quality and care we take in sourcing and roasting our coffee.”
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Packaged coffee will be available in 12oz whole bean and ground in some of the most popular blends from The Coffee Bean & Tea Leaf including – French Roast, Italian Roast, Breakfast Blend, House Blend, Columbia and Espresso Roast. These same varieties are also available in a bulk coffee format within these 68 QFC locations.
“We are proud to offer our coffee at QFC as an expansion of our relationship with The Kroger Co.,” said Ron Gai, Senior Director of Specialty Sales. “Recognizing the store’s reputation among Washington residents, we believe our specialty coffee is a perfect fit with the store’s offerings.”
ABOUT THE COFFEE BEAN & TEA LEAF
Founded in 1963, The Coffee Bean & Tea Leaf is the largest and oldest privately held specialty coffee and tea retailer in the U.S. Embodying a passion for connecting loyal customers to one another with carefully handcrafted products, the company is known for sourcing and providing the finest ingredients and flavors from around the world, as well as product innovations such as The Original Ice Blended drink. Since its inception from one caf in Los Angeles, California, The Coffee Bean & Tea Leaf has grown to become an international icon with more than 800 company-owned and franchised cafes in 22 countries. For more information, visit http://www.coffeebean.com or follow us on Facebook at http://www.facebook.com/thecoffeebean.
ABOUT QUALITY FOOD CENTERS (QFC)
Quality Food Centers is a specialty supermarket chain and division of TheKroger Co. From its divisional office in Bellevue, Washington, QFC serves customers in 68 stores throughout the Puget Sound region of Washington State. For more information, please visit http://www.qfc.com.
ABOUT THE KROGER CO.
The Kroger Co., the nation's largest traditional grocery retailer, employs more than 338,000 associates who serve customers in 2,449 supermarkets and multi- department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry's, King Soopers, QFC, Ralphs and Smith's. The company also operates 785 convenience stores, 359 fine jewelry stores, 1,035 supermarket fuel centers and 40 food processing plants in the U.S. Kroger, headquartered in Cincinnati, Ohio, focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local organizations in the communities it serves. For more information about The Kroger Co., please visit http://www.kroger.com.
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Christina Gilmour
JS2 Communications
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