Coffee is not only big business in the United States and the West in general but it is a national pastime that people like to get engaged in very frequently to get that instant buzz and also to feel like they're part of the larger culture.
Coffee has been so infused in our culture that we have a time of day called "coffee breaks" which occurs every now and then in every single workplace in the United States. It's something that we've just taken for granted because we've become so accustomed to it. In fact every time you gain new employment the first thing you look for during your break is to see if there's a coffee machine in the employee lounge.
Cary, NC (PRWEB) October 18, 2007
A growing number of companies are now positioning coffee shops where the consumer is instead of waiting for the consumer to find them. And one of the easiest ways to open a coffee shop is through portable kiosks. That's according to Jeff Tippett, a coffee expert, who does marketing and business development within the industry. He's discovering that portable coffee kiosks are becoming increasingly popular as companies seek ways to provide an upscale amenity for their customers.
"Portable coffee kiosks are springing up in all types of locations: hotels, grocery stores, Class-A...
People who have more expensive taste like to go downstairs and across the street to their local Starbucks or Dunkin' Donuts or any number of a gazillion stores that offers some sort of coffee. Now this isn't just in the mornings but also the afternoons and evenings and really whenever the craving hits that people will reach out for the coffee and shell out a few bucks for their favorite blend.
It's become our main excuse to step away from our desks every now and then to just enjoy the sun and the weather every now and then. Can you imagine a culture where we did not have these "coffee breaks" we would not be leave our desks as frequently as we can and do.
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Recall all those times a co-worker goes out for coffee and asks "can I bring you anything back". So not only is coffee kind of personal escape, it's also a very social activity as well that allows people to connect to each other every now and then and refresh their bonds.
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